MediaBattle

First Price for team Beixo Enschede 😛

Our team won First Place in the Mediabattle 2010 for making a Crossmedial Concept for the company Beixo. During the week we had a lot of fun doing this project and I even got the municipality
of Enschede ‘Gemeente Enschede’ to give us a brokendown bike to fold up ourselves and taped it to show it in Utrecht for our final presentation and pitch. For more details about the project, can be found further down the page.

Here is the video of us folding up the bike, by using a sledgehamer as a tool

The Hogenschool Utrecht and Saxion Hogenschool organized the Mediabattle in the week of 13th of september. The Media Battle is a Crossmedial battle between teams of students of the academy ‘Art and Technoligy ‘ of Saxion Hogenschool and the Academy ‘Communication and Journalism’  and ‘Economy and Management’ of the Hogenschool Utrecht. One week of multidisciplinary teamwork, to work on a ‘Crosmedial problem’ in the real business world.

In total  there were 26 teams, 4 from the Academy ‘Art and Technology ‘ ( of which our team is one of them) and the remaining 22 teams who attend the Hogeshool Utrecht. My team exist out of four persons, Joske Behrens, Rens Leerkes, Guido Mulder and me Frans Baud. All the teams were given a case by one of the 8 companies which were participating on this Mediabattle.

Our case was for a company called Beixo and they specialize in making and ´selling´ folding bikes. The case goes as followed, create a crossmedial, mobile concept for owners of folding bikes and not beixo owners, which they would experience the pro´s of owning a folding bike of Beixo. This sounded very vague in our ears, but after getting the case we had 15 minutes to ask questions about the case. During asking our questions, we slowly got the picture that they wanted to address a young audience and that they would like more branding of their company´s name, Beixo, and all this with a small budget of 10.000 euro.

After 3 days of brainstorming, putting things together and finalizing the concept we came with the idea for a guerilla campagne. The Campagne would start by flyering all the parked bicycles at the trainstation Utrecht CS and the Guerilla part of the campagne. The Guerilla part is as following; The strongest man from the Netherlands, Jarno Hams would fold up a bike during the morning rush-hour at the Utrecht Central Station Plaza with ‘Beixo NK fietsvouwen’ signs standing around him, that would connect the flyers and the rest of the campagne.

This event will be taped by a semi-professional camera and a smartfoon (high amount of megapix). The first video would be posted on the Promotion Site and the second video of the smartfoon would be posted on Youtube, Dumpert and other well known video sites/blogs in the Netherlands. Also before  the start of the Guerilla event we would send out a press release to all the free newspapers circulating the trainstation all around the netherlands, like the Metro and Spits. Next to this press release we would also send a other pressrelease to the news of RTL, NOS and SBS to cover as much bases as we can and to create as much free publicity as we can.

The flyers and signs of the Guerilla event would rever to the Promotion Site (plus on the blogs and videosites a post with the URL to it), where they can join a competition of  ‘Beixo NK fietsvouwen’ (Beixo Netherlands Championships of Bikfolding). In a short sentence to describe ‘Beixo NK fietsvouwen’ is as folowed: Fold your old bike as compact as you can, tools are permitted but only those that are driven by manpower, and win the new folding bike ‘Go’. This bike is a sporty and hip looking fold bike that we are bringing to the audience is attention and so to create a hype around it.

This is in a nutshell our Crossmedial Campagne for the company Beixo, and we won FIRST price with this idea 🙂 .